My Portfolio

Working within the established corporate identity of Sanitätshaus Schwabing, I was responsible for designing a wide range of functional and promotional print materials. This included everything from business cards, patient manuals and informational postcards to custom tear-off pads used on a daily basis. My focus lied on ensuring strict adherence to existing brand guidelines while optimising the layouts for clarity and usability.

During my internship at LIGANOVA Amsterdam (2025/26), I collaborated closely with 3D designer Valentina Puecher to develop a creative retail concept for the launch of Hunkemöller’s comfort bra. Together, we designed a variety of in-store Table POS elements and window executions, focusing on how to visually and spatially communicate product comfort. Although the project was not ultimately published, working with Valentina allowed me to explore the intersection of 2D graphics and 3D retail environments, refining my ability to build cohesive brand stories alongside spatial experts.

Collaborating with 3D designer Valentina Puecher at LIGANOVA Amsterdam, I co-developed an organic, tactile retail concept for Hunkemöller’s comfort bra collection. While Valentina focused on the structural design of the props, my role centered on crafting the creative narrative and the final client presentation. Together, we designed a series of in-store Table POS and window displays intended to translate fabric softness through fluid shapes and tactile textures. Although the project ultimately remained unpublished, the process was a valuable exercise in multidisciplinary concept development and strategic brand storytelling.

During my internship at LIGANOVA Amsterdam (2025/26), I had the opportunity to work extensively with the House of Rituals Amsterdam on a variety of in-store and window campaigns. While I supported several product launches and retail activations for the brand, a major highlight was the "Ritual of Seshen" execution. My primary focus for this project was the technical and creative development of the large-scale "blow-up" bottles featured prominently in the window displays.

During my time at LIGANOVA Amsterdam, we worked closely with Nike on several high-visibility retail campaigns, including the Winter 2025 Gifting Campaign. My role focused on developing the visual identity for premium gift-wrapping stations at the Wertheim and Ingolstadt Village outlets. This project involved creating custom brand activations and designing bespoke, Nike-branded wrapping paper that translated the brand's energetic aesthetic into a festive retail experience. Contributing to these large-scale rollouts allowed me to see firsthand how graphic design and physical service touchpoints work together to enhance the consumer journey during peak shopping seasons.

As part of the 2D design team at LIGANOVA Amsterdam, I contributed to the extensive rollout of the Nike Mind Gamecampaign across Europe’s most iconic retail locations. This large-scale project involved developing and adapting visual assets for major flagship stores, including Les Halles (Paris), Passeig de Gràcia (Barcelona) and Niketown London. Working on such a high-profile, multi-city campaign gave me profound insights into the complexities of international retail rollouts, requiring meticulous attention to brand consistency and technical precision to ensure the creative vision resonated across diverse urban markets and architectural spaces.

During my internship at LIGANOVA Amsterdam, I worked together with the team on a Nike retail activation at the Wertheim and Ingolstadt Village outlets. This project involved the comprehensive branding of diverse in-store touchpoints and outdoor experiential zones, including high-impact photo-op moments and a dedicated football court. My work focused on designing and adapting visual assets for various displays and large-scale physical installations, ensuring a seamless brand experience throughout the entire village. Contributing to this activation gave me valuable experience in how graphic design can transform retail environments into interactive spaces that engage consumers through both sport and play.

During my internship at LIGANOVA Amsterdam, I contributed to JTI’s "Feel the Aura by Ploom" exhibition for Milan Design Week 2026. Located in the vibrant Brera district—the heart of Fuorisalone—the venue offered a multi-sensorial daytime journey and exclusive nightly events.
Working with the team, I developed custom interior and communication designs for the main site, shaped concepts for the VIP program and goodies, and designed branded kiosks intended for rollout across Milan.
Because my internship ended in February 2026 and the final launch took place in April 2026, I unfortunately wasn’t able to see the project through to completion in person. But watching the team bring these technical activations and designs to life on such a prestigious global stage was immensely rewarding.

I designed the logo and visual identity for Jellice Meta Collagen, which was featured at several international trade fairs in 2023. A key part of the process involved pitching my concepts directly to the client in Taiwan via online meetings, allowing me to refine my skills in international client communication and cross-cultural brand storytelling.